As someone who’s been helping companies protect, clean, and build their online reputation for nearly a decade, it’s amazing how many companies have yet to address their most important asset, their brand. I recently launched a Youtube channel that focuses on Reputation Management. Don’t be mistaken, I believe that people are very aware about what is being said about them online. However, businesses generally do not take a proactive approach to managing their reputation. If you’re not taking a proactive approach regarding your own reputation, someone else is.
In my lastest free reputation management ebook, “15 Ways to Protect Your Online Reputation“, you’ll discover powerful strategies for improving your reputation and protecting it against negative comments and reviews. By building a strong defense against negative comments, you can protect your brand and enhance the value of your business. When people search for you online they will undoubtedly read reviews. So how do you protect your online reputation? Begin from where you are!
The best place to start is by assessing where you are. Too often companies don’t have a full 360 degree view of their reputation. Rather, they fixate on one bad review or negative comment that they heard about. Sometimes people will look at the first page of Google to see what positive or negative comments are listed but the reality is that you must look much further than that. Having a couple of negative comments, and knowing everything you can about them is great, but also having a handle on positive comments or digital assets can be helpful as well. Why? Once you assess where you are, you’re in a much better positive for developing a strategy that leverages your strengths.
You see, when it comes to reputation management, this is where you need to begin. Don’t just focus on negatives, focus on positives. Yes, as you move forward you have to address negative online comments… I get it… but you also have to focus on the positive. How can you replicate your successes and use them to build a powerful online reputation? Let’s cover a reputation management example.
Assume that you discover a positive comment on Google+. Someone used your service and gave you a nice review. What are you doing to leverage that? The wise business owner would include it on their website, marketing materials, and even think through soliciting additional positive reviews from that user. That’s the way to leverage the positive. How do you minimize the negative? That’s one of the great things about focusing on the positive. As you gain more positive reviews and leverage those reviews effectively, you build a wall of positive reputation around your brand. Every business will have negative comments – no business is perfect. But the more you focus on a positive reputation, the stronger your brand will become. Reputation management is your key to success.